TikTok, Reels & Influencer Growth Marketing Professional Bootcamp
Build practical skills in short-form strategy, production workflow, creator & influencer marketing.
Programme overview
Build practical skills in short-form strategy, production workflow, creator & influencer marketing.
What you’ll study
01Short-Form Strategy
Audience, niche, content pillars, platform differences, trend analysis, hooks and retention principles.
Practical work: Create a 30-day short-form content plan.
02Production Workflow
Scripting, phone shooting, lighting/audio basics, captions, editing rhythm, B-roll and AI-assisted ideation.
Practical work: Produce three platform-ready short videos.
03Creator & Influencer Marketing
Creator selection, briefs, rates/usage rights concepts, UGC, outreach and campaign tracking.
Practical work: Write an influencer brief and outreach pack.
04Analytics, Growth & Campaign Capstone
Reach, watch time, saves, shares, conversion path, experimentation and content reporting.
Practical work: Run a controlled organic content test and present learnings.
Tools & learning resources
- TikTok
- Instagram Reels
- CapCut or equivalent
- Canva
- Google Sheets
- AI ideation tools
Practical projects & portfolio
- 30-day content calendar
- 3-5 edited short videos
- Influencer campaign brief
- Analytics report
Who can apply?
Smartphone, social-media familiarity and willingness to appear on camera or create faceless content.