Social Media & Content Marketing with AI Professional Certificate
Build practical skills in social strategy & audience, content planning & copywriting, visual & video content.
Programme overview
Build practical skills in social strategy & audience, content planning & copywriting, visual & video content.
What you’ll study
01Social Strategy & Audience
Platform selection, audience research, objectives, funnels, competitor analysis and content pillars.
Practical work: Develop a social strategy for a real or simulated brand.
02Content Planning & Copywriting
Brand voice, hooks, captions, storytelling, CTAs, calendar planning and responsible AI drafting.
Practical work: Build a 30-day content calendar with copy.
03Visual & Video Content
Canva systems, short-form video workflow, basic photography, repurposing and accessibility.
Practical work: Produce a 10-asset branded content pack.
04Community & Reputation
Community management, response matrices, moderation, escalation, reviews and crisis-response basics.
Practical work: Create a community management SOP.
05Analytics & Optimization
KPIs, platform analytics, dashboards, content testing, reporting and recommendations.
Practical work: Build a monthly social-performance report.
06Client/Brand Capstone
Briefing, workflow, approvals, asset delivery, reporting and portfolio presentation.
Practical work: Deliver a complete 30-day campaign pack and client presentation.
Tools & learning resources
- Meta Business Suite
- TikTok/Instagram
- Canva
- CapCut
- Google Sheets
- AI writing/ideation tools
Practical projects & portfolio
- Social strategy
- 30-day content calendar
- Branded asset pack
- Analytics dashboard
- Client-style capstone
Who can apply?
Basic social-media familiarity; laptop and smartphone.