SEO, SEM & WordPress Growth Professional Certificate

Search intent, keyword research, SERP analysis, competitors, topic clusters and realistic traffic goals.

Practical work: Create a keyword map for a business website.

Site structure, pages/posts, titles/meta, headings, internal links, media optimization and plugin workflow.

Practical work: Optimize a training WordPress site.

Crawl/index concepts, sitemaps, robots, speed, mobile, schema concepts, Google Business Profile and local citations.

Practical work: Complete a technical/local SEO audit.

Content briefs, E-E-A-T concepts, link earning/outreach, digital PR basics, spam-risk awareness and AI content QA.

Practical work: Produce two optimized content briefs and one article.

Paid-search fundamentals, campaign structure, ad/keyword match concepts, conversions, GA4/Search Console and reporting.

Practical work: Build a draft paid-search plan and analytics dashboard.

Audit, 90-day roadmap, priority matrix, implementation, reporting and client communication.

Practical work: Present an SEO/SEM growth plan for a real or simulated site.