Master of Sports Management

Programme overview

By blending business principles with specialised sports knowledge, this interdisciplinary programme prepares students for high-level roles in various sectors of the sports industry. The curriculum covers essential topics such as team management, sports marketing, event logistics, and ethical governance, providing a comprehensive understanding of the dynamics shaping today’s sports world. Through exposure to industry trends, digital transformations in sports, athlete branding, and sponsorship strategies, students gain valuable insights into key aspects of the industry.

Throughout the course, students engage with real-world business simulations and consulting projects, applying their knowledge in actual sports organisations and events. These hands-on experiences help students develop a solid understanding of the economics behind sports sponsorships, the role of digital media in sports, and the legal and ethical frameworks that govern sports management. By combining theory with practice, graduates are prepared to assume leadership positions within sports governance, organisational management, and the commercialisation of sports.

What you’ll study

Tools & learning resources

• Developing future leaders in sports business, event planning, and athletic operations
• Fostering innovation and sustainability in sports management

Career opportunities after graduation

• Sports Organisations
• Event Management
• Marketing and Sponsorship
• Sports Consulting
• Athlete Management

Who can apply?

Admissions will review your academic background and the requirements for your chosen route.

Plan your academic pathway

Discuss your existing qualifications, academic transcripts and preferred study destination. Admissions will confirm the awarding institution, entry criteria, delivery, duration and any credit transfer before you apply.