Master of Science in Marketing
A postgraduate programme that combines brand strategy and market research with digital marketing, social media, CRM and e-commerce.
Programme overview
The programme offers a well-rounded curriculum that enables students to develop a deep understanding of traditional marketing principles while simultaneously acquiring cutting-edge expertise in digital marketing strategies, consumer behaviour analysis, and behavioural economics. Through a balance of theoretical coursework and real-world application, students gain the analytical and creative skills needed to design innovative marketing campaigns, manage brand portfolios, and utilise data-driven insights to guide strategic decisions. By integrating both classical and emerging marketing practices, the programme ensures that graduates are ready to meet the demands of businesses operating in highly competitive global markets.
Throughout the programme, international students engage with the latest tools and methodologies in data-driven marketing, behavioural analytics, and customer-centric campaign development. They learn to work confidently across diverse platforms, including digital media, social networks, and traditional marketing channels, ensuring they are well-equipped to manage marketing strategies in multichannel and omnichannel environments. The Master in Marketing places a strong emphasis on practical, hands-on learning through real-world case studies, industry projects, and simulations, enabling students to gain valuable experience that complements their academic studies.
What you’ll study
01Focus of the educational programme
By focusing on strategic brand management, the programme prepares students to develop marketing campaigns that foster long-term brand loyalty, strengthen brand equity, and ensure business success across diverse industries and consumer segments. Furthermore, the integration of advanced analytics ensures that students are proficient in utilising data to refine marketing strategies and ensure measurable, impactful outcomes that align with corporate objectives.
- Strategic brand and marketing management
- Use of analytics and market insights to drive business growth
- Multichannel campaign design and execution
02Goal of the educational programme
The overarching goal of the Master in Marketing programme is to train professionals capable of designing impactful and innovative marketing strategies that resonate with target audiences while driving sustainable business growth in highly competitive markets. The programme focuses on developing international students’ abilities to think strategically, act creatively, and use data effectively, ensuring they are well-prepared to take on leadership roles in marketing departments, agencies, and consulting firms.
03Key focus of the educational programme
By focusing on social media strategy, influencer marketing, and SEO, the programme ensures that international students are fully prepared to engage with modern consumers in creative and innovative ways. Through these topics, students gain proficiency in designing integrated marketing campaigns that utilise multiple touchpoints along the customer journey, ensuring seamless and personalized experiences that drive loyalty and conversion.
- Social media strategy, influencer marketing, and SEO
- Market research, CRM systems, and e-commerce optimisation
04Programme features
Through exposure to real-world projects, industry experts, and advanced tools, students graduate with practical experience, strategic insights, and a robust portfolio that sets them apart in the highly competitive job market. The programme fosters critical thinking, innovation, and leadership, enabling students to make significant contributions to the marketing profession and drive business success through data-driven, customer-centric, and creative marketing strategies.
- Real-world marketing projects with international brands
- Workshops with industry experts and creative agencies
- Access to advanced marketing software and analytics tools
Career opportunities after graduation
- Marketing Manager or Brand Strategist
- Digital Marketing Manager or Social Media Strategist
- Market Research Analyst or Consumer Insights Specialist
- CRM and E-commerce Manager
- Advertising or Creative Director
- Consultant in Marketing Strategy or Digital Transformation
Who can apply?
Admissions will review your academic background and the requirements for your chosen route.
Plan your academic pathway
Discuss your existing qualifications, academic transcripts and preferred study destination. Admissions will confirm the awarding institution, entry criteria, delivery, duration and any credit transfer before you apply.