Master of Marketing and Communications
A postgraduate programme in strategic marketing, brand communication, digital campaigns and consumer engagement across global markets.
Programme overview
The Master’s in Marketing and Communications programme offers a forward-thinking and comprehensive approach to understanding the strategic role of marketing and communication in driving business success within the modern global economy. It provides a unique opportunity to engage with a diverse and multicultural environment, ideally positioned to cultivate expertise in global branding, digital strategies, and consumer engagement. The programme’s curriculum is meticulously designed to address the challenges of modern marketing, ensuring students develop the strategic vision, leadership skills, and creative abilities necessary for success in an ever-changing marketplace.
With a focus on strategic communication, digital proficiency, and innovative marketing techniques, the Marketing and Communications programme equips students to plan, execute, and evaluate marketing campaigns across various industries and platforms. Emphasis is placed on building trust with stakeholders through ethical communication practices, creating compelling narratives, and leveraging data-driven insights. International students gain practical knowledge in areas like product launches, social media marketing, and international brand positioning, while also mastering the art of storytelling and digital engagement.
The Master’s in Marketing and Communications programme aims to equip students with the skills and knowledge necessary to become leaders in the dynamic field of marketing and communication. The programme focuses on fostering creativity, strategic thinking, and ethical practices, ensuring that graduates are well-prepared to meet the demands of a constantly evolving industry.
What you’ll study
01Focus of the educational programme
The Master’s in Marketing and Communications provides a well-rounded and integrated education in both advanced marketing and communication practices. The programme highlights digital marketing, focusing on the ever-evolving world of online advertising, social media strategy, and data-driven decision-making.
02Key focus of the educational programme
The Marketing and Communications programme delves deeply into several key areas essential for modern marketing and communication leadership. It provides mastery in digital marketing techniques, including search engine optimisation (SEO), content creation, online advertising, and data analytics.
03Programme features
A key feature of the Master’s in Marketing and Communications programme is its integration of theory with real-world application. Students have the opportunity to engage in internships with leading firms, enabling them to apply the theoretical knowledge they have gained to practical, real-life situations.
Tools & learning resources
- Prepare graduates for leadership roles in marketing and communications
- Enhance analytical skills, allowing students to assess market trends, consumer behaviours, and the effectiveness of communication strategies
- Equip students with expertise in digital marketing
- Develop integrated communication skills that allow students to coordinate various promotional tools for cohesive messaging across multiple
- Instil ethical decision-making
- Encourage cultural sensitivity
Who can apply?
Admissions will review your academic background and the requirements for your chosen route.
Plan your academic pathway
Discuss your existing qualifications, academic transcripts and preferred study destination. Admissions will confirm the awarding institution, entry criteria, delivery, duration and any credit transfer before you apply.