Marketing, Sales & Brand Strategy Advanced Professional Diploma

Market sizing concepts, customer research, segmentation, competition, objectives and business model connections.

Practical work: Produce a market and customer opportunity report.

Brand strategy, differentiation, messaging, consumer behaviour and experience.

Practical work: Develop a complete positioning and messaging platform.

Channel selection, content, digital/offline integration, campaign planning, budgets and calendars.

Practical work: Build a 90-day integrated marketing plan.

Prospecting, discovery, pipeline, proposals, negotiation, CRM and account development.

Practical work: Create and manage a simulated sales pipeline.

Website/search, social, performance media concepts, e-commerce funnels and lifecycle.

Practical work: Design a digital acquisition and retention plan.

Service standards, customer journey, CRM data, segmentation, retention and loyalty concepts.

Practical work: Build a CRM/customer-experience improvement plan.

Revenue KPIs, CAC/LTV concepts, conversion, dashboards, forecasting, team cadence and decision-making.

Practical work: Create a commercial dashboard and monthly review pack.

Research, brand, marketing, sales, budgets, KPIs, risk and executive presentation.

Practical work: Deliver a 6-12 month commercial growth strategy.