Introduction to Twitter Marketing and Analytics

Programme overview

Learn how to build your brand using effective Twitter marketing strategies with this online digital marketing course. This programme introduces key techniques for creating engaging content and connecting with your target audience on social media.

You will explore how to create compelling Twitter profiles, use hashtags and mentions effectively, and engage users through real-time interactions. The course also covers integrating live feeds into websites and analysing trends using Twitter analytics tools.

Gain practical insights into managing social media campaigns using tools such as Hootsuite and BuzzSumo, enabling you to optimise performance and grow your online presence.

What you’ll study

Learning outcomes

• Understand best practices for setting up and optimising Twitter profiles
• Recognise the importance of audience engagement and interaction
• Explore the benefits of using Twitter analytics for performance tracking
• Identify key components of an effective Twitter marketing strategy
• Use social media tools to manage and enhance marketing campaigns
• Social Media Marketing
• Twitter Marketing Strategies
• Content Creation
• Audience Engagement
• Marketing Analytics

Who can apply?

Discuss prerequisites and suitability with admissions.