Event Planning, Marketing & Management Professional Certificate

Event types, objectives, audience, brief, scope, schedule, team roles and project plan.

Practical work: Create a complete event brief and work breakdown.

Budget, quotations, vendor selection, procurement, negotiation, payment milestones and basic contract/risk concepts.

Practical work: Build an event budget and vendor comparison sheet.

Venue evaluation, layouts, AV, décor, catering, registration, accessibility and guest journey.

Practical work: Design a venue operations plan.

Promotion plan, social media, ticketing concepts, partnerships, sponsorship packages and communications.

Practical work: Create a campaign and sponsor deck.

Run sheet, staffing, checklists, crowd/health/safety concepts, crisis communication and backup plans.

Practical work: Complete a risk register and event-day run sheet.

Team execution, supplier coordination, attendee feedback, budget close and post-event report.

Practical work: Plan and run a small supervised event or full simulation.