E-Commerce & Shopify Growth Marketing Professional Certificate
Build practical skills in e-commerce business model & offer, shopify store build, merchandising & content.
Programme overview
Build practical skills in e-commerce business model & offer, shopify store build, merchandising & content.
What you’ll study
01E-Commerce Business Model & Offer
Niche/product research concepts, customer, pricing, unit economics, competition, policies and fulfilment choices.
Practical work: Create a simple e-commerce business model and product shortlist.
02Shopify Store Build
Theme setup, collections, product pages, navigation, checkout settings, policies, apps and conversion basics.
Practical work: Build a training Shopify store or equivalent sandbox.
03Merchandising & Content
Product photography/content, copy, bundles, offers, trust signals, reviews and AI-assisted content QA.
Practical work: Produce optimized product pages and creative assets.
04Acquisition Channels
Meta/TikTok concepts, SEO, email/SMS basics, influencer/UGC and campaign planning.
Practical work: Build a multi-channel launch plan.
05Operations & Customer Experience
Order workflow, fulfilment, returns, support, COD issues, fraud/risk concepts and service metrics.
Practical work: Design an order-to-return SOP and customer response library.
06Analytics & Growth Capstone
Conversion rate, AOV, CAC, ROAS concepts, retention, cohort thinking and dashboard reporting.
Practical work: Present a 90-day growth plan for the training store.
Tools & learning resources
- Shopify or sandbox equivalent
- Canva
- Meta Business Suite concepts
- Google Sheets
- Analytics tools
- Email marketing demo
Practical projects & portfolio
- Training online store
- Product-page pack
- Operations SOP
- 90-day e-commerce growth plan
Who can apply?
Basic digital literacy. Product/business idea helpful but not required.