AI Marketing
Learn how to leverage modern artificial intelligence technologies to build effective marketing strategies with this online course. This programme explores how AI is transforming digital marketing through automation, data analysis, and personalisation.
Programme overview
Learn how to leverage modern artificial intelligence technologies to build effective marketing strategies with this online course. This programme explores how AI is transforming digital marketing through automation, data analysis, and personalisation.
You will discover how businesses use AI for consumer insights, campaign optimisation, and targeted marketing. The course covers key areas such as machine learning, chatbots, and ethical considerations, providing a comprehensive understanding of AI-driven marketing practices.
What you’ll study
Learning outcomes
- Define AI marketing and understand its importance in modern business
- Compare different AI tools used in marketing strategies
- Identify key concepts and applications of AI in marketing
- Understand how AI enhances customer experience and engagement
- Explore ethical considerations in the use of AI technologies
- AI in Digital Marketing
- Marketing Strategy Development
- Machine Learning Applications
- Customer Behaviour Analysis
- Business Development & Innovation
Who can apply?
Discuss prerequisites and suitability with admissions.