Advanced Digital Marketing with AI Professional Diploma

Customer research, positioning, funnels, objectives, channel planning, offers and measurement frameworks.

Practical work: Create a full digital strategy brief.

Brand voice, content systems, copy, visual/video production, communities and AI-assisted workflows.

Practical work: Build a 30-day multi-channel content system.

Keyword strategy, content SEO, technical/local concepts, WordPress optimization and search analytics.

Practical work: Complete an SEO audit and implementation sprint.

Meta ads, paid search concepts, creative testing, retargeting, budget allocation and optimization.

Practical work: Build paid media plans and analyse campaign data.

Store funnels, lifecycle marketing, email automation concepts, retention, segmentation and customer data basics.

Practical work: Design a simple lifecycle campaign.

GA4 concepts, dashboards, attribution limitations, KPI trees, experimentation and reporting.

Practical work: Build an executive marketing dashboard.

Prompt systems, research, ideation, content adaptation, analysis, automation, governance and QA.

Practical work: Create a documented AI-assisted marketing workflow.

Research, strategy, assets, channel plan, media budget, measurement, report and client presentation.

Practical work: Deliver a complete 90-day integrated marketing campaign.